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Artificial Free Will

Senior Thesis, 2020

Your data is crucial; we are the product. Hence, I delved into the intertwined concepts of the Choice Paradox and Data Collection.


The change in our own behavior & perception--that is the product. Its these models that predict our actions, and whoever has the best model...wins. Big Data has better predictions of what we will do and who we are. Does Technology Choose for us? Has it come to convenience over Security?

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I designed an interactive website illustrating the choice paradox and the trade-off between convenience and security in our data sharing habits. It highlights how personal data collected online influences decision-making and is used to predict and guide our choices. The goal is to empower users to take a more active role in decision-making and recognize the impact of data accumulation on our free will.

“Choice Paradox”

The Choice Paradox is a situation where there are too many choices or options, resulting in one of two outcomes:

1) no decision at all because the subject overwhelmed or

2) the subject ends up choosing but never fully satisfied, because another choice could have been slightly better.


“Data is the new Oil”

The world’s most valuable resource is no longer oil, but data. The oil of the digital era.


“Artificial Free Will”

The idea that our free will to choose is being manipulated by data collection, choice architecture and collective intelligence to “suggest” if not direct our choices.

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